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A Balanced Approach...

Towards a sustainable future

As part of an ongoing commitment to address the challenges of climate Land Rover has launched a CO2 Offset Programme. This unique initiative, to be managed by Climate Care, includes a committment from Land Rover to offset its manufacturing assembly CO2 emissions and a customer vehicle package to enable customers to offset their CO2 emissions whilst driving a Land Rover.

All UK Land Rover vehicles from 07 Model Year will be offered to customers with CO2 Offset package (based on the average CO2 produced by the vehicle over the first 45,000 miles).

What are CO2 Offsets?

CO2 offsetting is about funding (investment) in projects across the world which or reduces CO2 emissions ensuring that the amount saved balances the original emissions. CO2 offsetting provides a mechanism to take action and responsibility for the CO2 that we produce.

The Land Rover Offset Programme will focus on 3 key offset project types:

1) Renewable Energy - replacing non renewable fossil fuels such as oil and coal which when burnt produce CO2 by renewable energies such as solar and wind which produce no CO2

2) Technology change - new technologies which avoid or reduce CO2 such as clean burning charcoal stoves

3)Energy efficiency - improving efficiency to reduce the amount of energy needed, such as using energy efficient lighting. Additionally many of these projects deliver additional environmental and social benefits such as conserving wildlife habitats and species, and providing employment for communities.

What is the cost?

* All 2007MY Land Rovers will include the CO2 Offset Programme within the OTR (on the road) price.